Gaining customers with PERCS

C Spire Wireless became the largest privately- held mobile service provider in the U.S. by having loyal customers. That loyalty inspired C Spire to team up with BNOTIONS, a Toronto-based innovation company focused on mobile and web solutions, to create the first loyalty program in the wireless industry.

BNOTIONS was tasked with creating a loyalty rewards app that would turn passive customers into active brand evangelists. The app— named PERCS— needed to be easy and fun to use, turning rewards into a game. Since PERCS was created, C Spire has gained 11,500 new customers through the app.

Canfor Keeps Forestry Jobs in Mississippi

Canada-based Canfor Corporation (Canfor) is one of the world’s largest producers of sustainable lumber, pulp and paper. The company expanded its Southeastern connections with the acquisition of Jackson’s Southern Lumber Co., Inc. The nearly $48 million acquisition includes a saw mill located in Hermanville that manufactures long, wide-width lumber.

Canfor’s acquisition adds to the company’s international reach and keeps 125 forestry-based jobs in Mississippi. According to Mississippi State University, forestry is a key driver of the state’s economy, with more than half of the state’s counties identifying timber as their most valuable crop.

Mississippi–Canada trade

  • Mississippi exports to Canada: $2.0 billion
  • Mississippi imports from Canada: $1.1 billion
  • Bilateral trade: $3.1 billion
  • Mississippi services exports to Canada: $262 million

Mississippi–Canada tourism

  • Mississippi visits by Canadians: 66,400
  • Mississippi vacation spending by Canadians: $11 million

Mississippi’s top goods exports to Canada

  • Automobiles: $470 million
  • Trucks: $161 million
  • Optical, medical & precision instruments: $110 million
  • Furniture & bedding: $107 million
  • Computers: $105 million

Mississippi’s top goods imports from Canada

  • Crude petroleum: $139 million
  • Engines & turbines: $82 million
  • Motor vehicle parts: $66 million
  • Plastics & plastic articles: $42 million
  • Compressors & pumps: $41 million

Mississippi exports to Canada by industry

  • Equipment & machinery (40%)
  • Transportation (32%)
  • Minerals & metals (5%)
  • Chemicals (4%)
  • Plastics & rubbers (4%)
  • Agriculture (4%)
  • Other (11%)

Mississippi imports from Canada by industry

  • Equipment & machinery (31%)
  • Energy (20%)
  • Minerals & metals (10%)
  • Transportation (9%)
  • Chemicals (8%)
  • Plastics & rubbers (6%)
  • Other (17%)

Mississippi Jobs

  • 65,900 Mississippi jobs depend on trade and investment with Canada

Mississippi top services exports to Canada

  • Travel: $163 million
  • Transportation services: $29 million
  • Business, professional & technical services: $19 million
  • Equipment installation, maintenance & repair: $19 million
  • Royalties & license fees: $14 million


  • 65,900 jobs in Mississippi depend on Canada–U.S. trade and investment
  • Canada is Mississippi’s #1 customer
  • Total Canada–Mississippi goods trade: $3.1 billion

Connect to our team

For more information on Mississippi’s trade with Canada, please contact our trade team in Atlanta.

September 2016
Unless otherwise mentioned, all figures are based on 2015 data in U.S. dollars. Statistics Canada: 2014 tourism, based on combined same-day and overnight travel (8/2016 release, US$1.00=C$1.1045). U.S. Census Bureau: goods trade, Canada’s export ranking (2/2016 release). U.S. Bureau of Economic Analysis: goods and services trade (3/2016 release). Trade Partnership: 2014 services trade (11/2015 release). Job numbers are from a study commissioned by the Government of Canada (11/2014 release, 2013 data). Figures may not add up due to rounding. Produced by the Embassy of Canada in Washington, D.C.