Global Waves in Milwaukee

At The Water Council in Milwaukee you can find a world class water technology accelerator. The BREW (Business. Research. Entrepreneurship. In Wisconsin.) pairs a unique water-focused start-up community with resources from the Council’s corporate members to help entrepreneurs from around the globe change the world of water technology innovation. Participants of the BREW include two Toronto-based firms, Iconac and WatrHub.

Dean Amhaus, President and CEO of the Water Council, says, “It is great to have the Canadian start-ups as they bring new insights and perspectives into our water ecosystem.”

Designing for Efficiency

Johnson Controls, a global multi-industrial company, delivers technologies and services that increase efficiency and lower operational and energy costs in buildings. In 2015, its Building Efficiency business generated $10.5 billion in annual revenues across 500 locations globally. With branch offices located in every major center in Canada, Johnson Controls is well represented across the country.

Johnson Controls provides systems integration technologies, and facilitates an ongoing 30 year operations and maintenance contract with Ontario’s Humber River Hospital. Thanks in part to Johnson Controls, Humber River Hospital is North America’s first fully digital hospital.

Wisconsin–Canada trade

  • Wisconsin exports to Canada: $7.3 billion
  • Wisconsin imports from Canada: $4.2 billion
  • Bilateral trade: $11.5 billion
  • Wisconsin services exports to Canada: $632 million

Wisconsin–Canada tourism

  • Wisconsin visits by Canadians: 205,800
  • Wisconsin vacation spending by Canadians: $45 million

Wisconsin’s top goods exports to Canada

  • Paper & paperboard: $493 million
  • Plastics & plastic articles: $431 million
  • Organic chemicals: $373 million
  • Beverages & alcohol: $313 million
  • Motor vehicle parts: $259 million

Wisconsin’s top goods imports from Canada

  • Plastics & plastic articles: $413 million
  • Wood pulp: $375 million
  • Paper & paperboard: $357 million
  • Softwood lumber: $177 million
  • Cereals: $157 million

Wisconsin exports to Canada by industry

  • Equipment & machinery (29%)
  • Agriculture (17%)
  • Forest products (11%)
  • Chemicals (11%)
  • Transportation (8%)
  • Minerals & metals (7%)
  • Other (16%)

Wisconsin imports from Canada by industry

  • Forest products (25%)
  • Agriculture (17%)
  • Equipment & machinery (11%)
  • Plastics & rubbers (10%)
  • Chemicals (10%)
  • Minerals & metals (8%)
  • Other (18%)

Wisconsin Jobs

  • 158,000 Wisconsin jobs depend on trade and investment with Canada

Wisconsin top services exports to Canada

  • Travel: $208 million
  • Royalties & license fees: $130 million
  • Insurance services: $108 million
  • Transportation services: $59 million
  • Business, professional & technical services: $57 million


  • 158,000 jobs in Wisconsin depend on Canada–U.S. trade and investment
  • Canada is Wisconsin’s #1 customer
  • Total Canada–Wisconsin goods trade: $11.5 billion

Connect to our team

For more information on Wisconsin’s trade with Canada, please contact our trade team in Chicago.

September 2016
Unless otherwise mentioned, all figures are based on 2015 data in U.S. dollars. Statistics Canada: 2014 tourism, based on combined same-day and overnight travel (8/2016 release, US$1.00=C$1.1045). U.S. Census Bureau: goods trade, Canada’s export ranking (2/2016 release). U.S. Bureau of Economic Analysis: goods and services trade (3/2016 release). Trade Partnership: 2014 services trade (11/2015 release). Job numbers are from a study commissioned by the Government of Canada (11/2014 release, 2013 data). Figures may not add up due to rounding. Produced by the Embassy of Canada in Washington, D.C.